How The End of TikTok Could Change Our Social Media Habits

Can you even imagine life without TikTok? If you're like me, the app has become my go-to for everything: recipes, fashion hacks, book recs, and those oddly specific niche memes that feel like they were made just for me. But with the looming TikTok ban set to go into effect on January 19, many of us are left wondering what life will look like without it. Will our screen time drop? Will Instagram finally feel cool again? Let’s dive into what this ban could mean for our social media habits and how we might adapt.

Why Is TikTok Being Banned?

Let’s start with the basics. The proposed ban on TikTok stems from concerns about data privacy and national security. Lawmakers are worried that TikTok’s parent company, ByteDance, could be sharing user data with the Chinese government. While TikTok has repeatedly denied these claims, the U.S. government isn’t taking any chances.

To put it into perspective, TikTok has over 150 million users in the U.S. alone. It’s not just a fun app; it’s a massive platform where people share their lives, create businesses, and build communities. A ban would impact creators, brands, and regular users like us in a big way.

How TikTok Changed the Way We Use Social Media

TikTok isn’t just another social media app. It changed the game with its algorithm, which serves up hyper-relevant content based on your interests. In fact, 67% of TikTok users say the app helps them discover new things, whether that’s a skincare product, a workout routine, or a life hack. So when you see someone comment that they built their FYP "brick by brick", that's no exaggeration!

For me, TikTok became my unofficial search engine. Need a quick dinner idea? TikTok. Want reviews on that trendy new bag? TikTok. The app replaced hours of scrolling through Google or Pinterest because everything was right there in bite-sized videos.

And let’s not forget how TikTok gave rise to micro-trends. Remember the viral baked feta pasta? Or the resurgence of claw clips? TikTok trends had a way of spreading like wildfire, and it kept social media fresh and exciting. These trends are constantly referenced in the media as well as everyday conversations.

What Life Without TikTok Could Look Like

So, what happens if TikTok really goes away on January 19? For starters, our daily habits will shift. On average, TikTok users spend 95 minutes per day on the app. Without it, that time will likely be split among other platforms like Instagram Reels, YouTube Shorts, or even X (formerly Twitter).

Personally, I think Instagram is going to see a surge in users leaning into Reels. While Instagram has tried to replicate TikTok’s vibe, it’s never quite hit the same. But with TikTok out of the picture, we might not have a choice. YouTube Shorts is another contender, especially for creators who already have a presence there.

We’ll also see changes in how trends spread. TikTok was unmatched in its ability to turn obscure songs into chart-toppers or make small businesses go viral overnight. Without that instant connection to trends, other platforms will need to step up their game.

The Impact on Creators and Small Businesses

If TikTok disappears, creators and small businesses will feel the hit the hardest. TikTok was a launching pad for so many entrepreneurs who built brands from scratch thanks to viral videos. According to a survey, 56% of users have bought something they saw on TikTok, which shows just how powerful the app is for marketing.

As a lifestyle blogger, I’ve seen how TikTok drives traffic to blogs, Instagram accounts, and even Etsy shops. Without it, creators will have to get more strategic about promoting their content across multiple platforms. Diversifying is going to be key.

Finding the Silver Lining

As sad as the TikTok ban is, there could be some upsides. For one, it might push us to take a break from endless scrolling. Studies show that the average American spends over 2 hours daily on social media, with TikTok leading the pack. Without it, we might rediscover hobbies, spend more time offline, or even catch up on our TBR lists.

For me, I’m planning to revisit Pinterest. Remember when it was all about cute DIYs and mood boards? I’m kind of excited to give it another go. Maybe we’ll see a resurgence of those slower, more intentional platforms that don’t rely on constant updates and trends.

What You Can Do Now

If you’re feeling a little panicked about losing TikTok, you’re not alone. Here are a few ways to prepare:

Follow your favorite creators on other platforms. Most creators are already on Instagram, YouTube, or even Patreon.
Save your favorite TikToks. If there’s a recipe or hack you love, download it now so you don’t lose it.
Try out other apps. Platforms like Clapper or BeReal are popping up as TikTok alternatives. It’s worth exploring new options.

The TikTok ban on January 19 could mark a huge shift in how we use social media. While it’s bittersweet to think about life without the app, it’s also a chance to rethink how we connect and share online. Whether that means rediscovering old platforms, spending less time scrolling, or finding new ways to stay inspired, we’ll adapt—because that’s what we do.

For now, I’m soaking up every last scroll on TikTok and following my favorite creators wherever they go next. What about you? How do you feel about the potential ban?